Through strategic storytelling and conversion copywriting, I align your brand messaging with the values you hold dear and the needs of your ideal people.
The result? Clear, compelling copy that sounds like you and draws in sales. Here's how I dial up your brand's magnetic energy.
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Brand Messaging Strategy
If I removed your biz name, logo, and color palette, would your audience recognize your biz solely by the words you use?
Your verbal identity is a crucial component of your brand identity. With this Brand Messaging Strategy service, I’ll help you identify who your brand is and create your unique brand voice, personality, and vocabulary. Your audience will know it’s you every time you communicate with them.
What’s Included:
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35+ page brand messaging guidebook with your brand identity, voice, and key communication strategy
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Brand positioning
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Mission, vision, and values
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Brand story
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Brand and customer archetype
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Voice
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Tone
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Language and vocabulary
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Messaging application tips
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30-minute discovery call to learn about you and your brand
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90-minute onboarding call to uncover your brand identifiers, personality, and values
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Thorough research of your niche, competitors, and target audience
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Collaborative editing with 1 round of revisions
Timeline: 2-3 weeks
Investment: $2500
(payment plans available)
Website Copy
We're told never to judge a book by its cover, but we still do it. The same goes for a brand's website. Web visitors will scroll your home page and immediately decide to stay on your site or go (sometimes to your competitor's instead).
Make them feel welcomed with a website crafted with messaging that speaks their language.
With your established brand messaging, I'll determine the best words for your website to captivate and convert your people (so you won't have to worry over that blank Google Doc you've been meaning to fill!).
What's Included:
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5 pages of personality-packed, sales-driven copy
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30-minute discovery call to learn about you and your brand
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90-minute onboarding call to discover your brand personality, values, and purpose
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Thorough research of your niche, competitors, SEO keywords, and your target audience
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Website strategy and mapping
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Collaborative editing with 2 rounds of revisions
Timeline: 3-4 weeks
Investment: $3250
(payment plans available)
The Narrative Package:
Brand Messaging Strategy + Website Copy
Like a book you can't put down, your brand messaging should captivate your audience and leave them eager to engage with you.
In this comprehensive package, we'll create your brand messaging strategy and complete your web copy so you're telling the story your people are longing to hear.
What's Included:
-
5 pages of personality-packed, sales-driven copy
-
35+ page Brand Messaging Guidebook with your key communication strategy
-
Brand positioning
-
Mission, vision, and values
-
Brand story
-
Brand and customer archetype
-
Voice
-
Tone
-
Language and vocabulary
-
Messaging application tips
-
-
30-minute discovery call to learn about you and your brand
-
90-minute onboarding call to discover your brand personality, values, and purpose
-
Thorough research of your niche, competitors, SEO keywords, and your target audience
-
60-minute clarity call to confirm your core values and brand positioning
-
Website strategy and mapping
-
Collaborative editing with 2 rounds of revisions
-
Optional project completion call to walk through your website strategy and copy
Timeline: 5-7 weeks
Investment: $5000
(payment plans available)
We're a match made in Heaven if
You're an established business owner thriving in your space but need help figuring out how to infuse your core values and personality into your branding.
You're open to the creative, collaborative process necessary to craft the right words to tell your story.
You understand the importance and value of clear, consistent messaging and are ready to invest in your business' growth.
What's the process?
1. Introduction
We'll schedule our onboarding call to discuss your business needs. This is a heart-to-heart experience: tell me your vision, goals, and core values that make the butterflies in your stomach flutter.
❝Words and magic were in the beginning one and the same thing, and even today words retain much of their magical power.❞
― Sigmund Freud
Wanna know a secret? The magical spark that your brand needs is YOU. Your customers are eager to learn how your personality, expertise, and core values will help them meet their goals.
