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Beach Sand
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Vibrant messaging strategy and conversion copy services for
one-of-one brands

Copywriting +

Brand Messaging Strategy Services

In a sea of sameness, your brand was destined to stand out.

Sure, there are other companies with similar offers and audience as you. But what makes your brand one of one is you. 

 

No one else has your personality, core values, and mission. Your audience can sense it and is craving to learn more about you.

 

It’s my job to make your story relatable, compelling, and unforgettable. So your dream clients pick you–every time.

Cliffs and Ocean

Here's how we can work together.

Brand Messaging Strategy

If I removed your biz name, logo, and color palette, would your audience recognize your biz solely by the words you use?

 

Your verbal identity is a crucial component of your brand identity. With this Brand Messaging Strategy service, I’ll help you identify who your brand is and create your unique brand voice, personality, and vocabulary. Your audience will know it’s you every time you communicate with them.

 

 

What’s Included:

  • 35+ page brand messaging guidebook with your brand identity, voice, and key communication strategy 

    • Brand positioning 

    • Mission, vision, and values

    • Brand story

    • Brand and customer archetype

    • Voice

    • Tone

    • Language and vocabulary

    • Messaging application tips 

  • 30-minute discovery call to learn about you and your brand

  • 90-minute onboarding call to uncover your brand identifiers, personality, and values

  • Thorough research of your niche, competitors, and target audience

  • Collaborative editing with 1 round of revisions

Timeline: 2-3 weeks

Investment: $2000

(payment plans available)

Brand Messaging Strategy

Website Copy

We're told never to judge a book by its cover, but we still do it. The same goes for a brand's website. Web visitors will scroll your home page and immediately decide to stay on your site or go (sometimes to your competitor's instead). 

Make them feel welcomed with a website crafted with messaging that speaks their language. 
 
With your established brand messaging, I'll determine the best words for your website to captivate and convert your people (so you won't have to worry over that blank Google Doc you've been meaning to fill!).


 

What's Included:

  • 5 pages of personality-packed, sales-driven copy

  • 30-minute discovery call to learn about you and your brand

  • 90-minute onboarding call to discover your brand personality, values, and purpose 

  • Thorough research of your niche, competitors, SEO keywords, and your target audience

  • Website strategy and mapping

  • Collaborative editing with 2 rounds of revisions

Timeline: 3-4 weeks

Investment: $3000

(payment plans available)

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Website Copy

The Narrative Package: 
Brand Messaging Strategy + Website Copy

Like a book you can't put down, your brand messaging should captivate your audience and leave them eager to engage with you. 

 

In this comprehensive package, we'll create your brand messaging strategy and complete your web copy so you're telling the story your people are longing to hear.

  

What's Included:

  • 5 pages of personality-packed, sales-driven copy

  • 35+ page Brand Messaging Guidebook with your key communication strategy 

    • Brand positioning 

    • Mission, vision, and values

    • Brand story

    • Brand and customer archetype

    • Voice

    • Tone

    • Language and vocabulary

    • Messaging application tips

  • 30-minute discovery call to learn about you and your brand

  • 90-minute onboarding call to discover your brand personality, values, and purpose 

  • Thorough research of your niche, competitors, SEO keywords, and your target audience

  • 60-minute clarity call to confirm your core values and brand positioning 

  • Website strategy and mapping

  • Collaborative editing with 2 rounds of revisions

  • Optional project completion call to walk through your website strategy and copy

Timeline: 5-7 weeks

Investment: $4500

(payment plans available)

Notebook and Pencil
The Narrative Package

Need something else?

Your story deserves to be heard, and I’m eager to write it one word at a time. I can also help you with

List of Services

Here's why you should work with me

Sand Dunes

Sharper Clarity

Sand Dunes

With a clear brand identity, you'll present your brand offers with clarity and confidence.

Water Ripple

Greater Visibility

Water Ripple

Communicating consistently within your brand’s verbal identity will act like a magnet, drawing in your ideal audience, and repelling those who aren’t.

Sand Dunes

More Freedom

Sand Dunes

With me handling your copy, you’re free to focus on what you do best–confidently running your biz.

Water Ripple

Major Sales

Water Ripple

Web visitors become soulmate clients when your messaging is clear, concise, and compelling.

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The Process

Meet and Greet: In our onboarding call, we’ll have an in-depth conversation on your brand’s mission and values, and define your unique brand voice.

Research: Next, I’ll dig deep into your industry to learn about your target audience, competitors, and values to create your tailored brand voice and positioning.

Write: With a clear understanding of your brand positioning and your audience, I’ll retreat into my creative cove and start writing your copy and messaging strategy.

Refine: We’ll hold a collaborative session to review your copy and make any revisions. The final result will be brand messaging that sounds like you and speaks directly to your audience. 

Love Notes from Clients

Testimonials
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"Go for it! Working with Kristin saved me so much time that allowed me to focus on the projects I am passionate about instead of spending on copywriting which I have no expertise! She captured my voice, writing style and mission to write compelling and thoughtful e-mails that spoke directly to my clients' desires and goals."

-Kelsey Ellis, Healthy with Kelsey

Who I've worked with

Health and Wellness Coaches

Brand and Graphic Designers

Web Designers

Personal Stylists

Family Photographers

Puzzles and Self-care Brands

Luxury Candle Brands

Real Estate Investors and Cohosts

Home Organizers

Interior Designers

Financial Coaches

Life Coaches

Mental Health Counselors

Education Consultants

Natural Bug Spray Makers 

Kids Toy Makers

Apparel Brands

Personal Goods Brands

Certified Personal Accountants 

Food and Dessert Owners

Skincare and Beauty Brands

Youth Development Organizations

Retail Consultants

Shall we add your name to the list?

What you say matters. Captivate and welcome your people with aligned brand messaging.

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