Creating connections
one word at a time
Through strategic storytelling and conversion copywriting, I align your brand messaging with the values you hold dear and the needs of your ideal people.
The result? Clear, compelling copy that sounds like you and draws in sales. Here's how I dial up your brand's magnetic energy.
Ever read a book and noticed a developed character who seems to jump off the page? Your brand messaging should do the same. A tailored brand messaging strategy gives you a clear guide on communicating across any platform–web, email, print, and social. It showcases your brand tone and personality while respecting your core values and purpose. Brand messaging creates a unique, memorable experience that people can trust.
Logos and visuals may grab your audience's immediate attention, but what you say will linger in their minds in the long run. Remind them you're one of one through clear, strategic brand messaging.
What’s Included:
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20+ page brand messaging guidebook with your key communication strategy
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Brand positioning
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Mission, vision, and values
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Brand story
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Brand archetype
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Voice
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Tone
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Vocabulary
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Phrases and taglines
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SEO keywords
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Messaging framework pillars
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Messaging application tips
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45-minute discovery call to learn about you and your brand
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In-depth questionnaire to uncover your brand identifiers
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Thorough research of your niche, competitors, and target audience
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60-minute clarity call to confirm your core values and brand positioning
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Collaborative editing with 1 round of revisions
Timeline: 2-3 weeks
Investment: $2500
(payment plans available)
Website Copy
We're told never to judge a book by its cover, but somehow, we all do it. The same goes for a brand's website. Viewers will scroll your home page, read the first few sentences, and immediately decide to stay on your site or go (sometimes to your competitor's instead). Make them feel welcomed with a website crafted with messaging that speaks their language.
With your established brand messaging, I'll determine the best words for your website to captivate and convert your people (so you won't have to worry over that blank Google Doc you've been meaning to fill!).
What's Included:
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5 pages of personality-packed, sales-driven copy
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45-minute discovery call to learn about you and your brand
-
In-depth questionnaire to mine the magic hidden within your story
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60-minute clarity call to walk through the questionnaire (optional but recommended)
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Thorough research of your niche, competitors, SEO keywords, and your target audience
-
Website strategy and mapping
-
Collaborative editing with 2 rounds of revisions
-
Optional project completion call to walk through your website strategy and copy
Timeline: 3-4 weeks
Investment: $3250
(payment plans available)
The Narrative Package:
Brand Messaging Strategy + Website Copy
Like a book you can't put down, your brand messaging should captivate your audience and leave them eager to know what's next. In this comprehensive package, we'll create your brand messaging strategy and complete your web copy so you're telling the story your people are longing to hear.
What's Included:
-
5 pages of personality-packed, sales-driven copy
-
20+ page Brand Messaging Guidebook with your key communication strategy
-
Brand positioning
-
Mission, vision, and values
-
Brand story
-
Brand archetype
-
Voice
-
Tone
-
Vocabulary
-
Phrases and taglines
-
SEO keywords
-
Messaging framework pillars
-
Messaging application tips
-
-
45-minute discovery call to learn about you and your brand
-
In-depth questionnaire to uncover your brand identifiers and hidden gems within your story
-
Thorough research of your niche, competitors, SEO keywords, and your target audience
-
60-minute clarity call to confirm your core values and brand positioning
-
Website strategy and mapping
-
Collaborative editing with 2 rounds of revisions
-
Optional project completion call to walk through your website strategy and copy
Timeline: 5-7 weeks
Investment: $5000
(payment plans available)
We're a match made in Heaven if
You're an established business owner thriving in your space but need help figuring out how to infuse your core values and personality into your branding.
You're open to the creative, collaborative process necessary to craft the right words to tell your story.
You understand the importance and value of clear, consistent messaging and are ready to invest in your business' growth.
What's the process?
1. Introduction
We'll schedule our discovery call to discuss your business needs. This is a heart-to-heart experience: tell me your vision, goals, and core values that make the butterflies in your stomach flutter.
❝Words and magic were in the beginning one and the same thing, and even today words retain much of their magical power.❞
― Sigmund Freud
Wanna know a secret? The magical spark that your brand needs is YOU. Your customers want to learn how your personality, expertise, and core values will help them meet their goals.
What you say matters. Captivate and welcome your people with aligned brand messaging.
Let 's Connect